Define the prompt set
Together we choose the buyer questions, category phrases and competitor names that describe your market.
Methodology
How Ompre
measures visibility.
A visibility number is only useful if you can trust it. Here is how we build it, what it means and what it does not.
The method
Four steps from prompt to index.
Every number in Ompre can be traced back through these steps to the answers that produced it.
Capture the answers
The prompts are put to AI assistants on a regular schedule and each full answer, with its sources, is stored.
Read and classify
Each answer is checked for brand mentions, recommendation position, the sources cited and the tone of the description.
Score and compare
Results roll up into a visibility index per channel and overall, so change over time is easy to see.
Good to know
What a score can and cannot tell you.
AI assistants do not return one fixed result. The same question can produce different wording, and sometimes a different shortlist, from one moment to the next. That is why Ompre treats an answer as a sample, not a verdict.
Repeated observation
Prompts are asked repeatedly, so the index reflects a pattern rather than a single lucky or unlucky answer.
Evidence first
Every score links back to the stored answers, mentions and sources behind it. If a number moves, you can open the answers and see why.
Observation, not manipulation
Ompre measures what assistants say. It does not rank, rewrite or influence the answers themselves.
Honest limits
Assistants, models and interfaces change often. A visibility index describes the questions you chose to watch at the time you watched them. It is a decision aid, not a guarantee of results.
Method questions
The details, plainly.
Because answers vary. Repeated sampling shows how often your brand appears, not just whether it appeared once.
You and Ompre, together. They should mirror how real buyers describe their problem, not how your team names the product.
Yes. Every score is connected to the stored answers, mentions and sources that produced it.
No. It observes and reports. Acting on the findings is up to your team.
Want to see the method on your category?
Bring a handful of buyer questions. We will show how the answers look today.
Request an Ompre demo