A visibility score should always lead back to the evidence.
A score that cannot be explained is a score nobody will act on. That is why every Ompre number opens onto the answers behind it.
Dashboards are good at one thing: making change visible. They are bad at another: explaining it. A score that moves from 58 to 64 raises an immediate question—why?—and if the only answer is “the algorithm”, trust erodes quickly.
Three things a score should always show
- The answers. The actual text an assistant produced, so a person can judge it.
- The mentions. Where and how your brand was named, or where it was missing.
- The sources. Which pages the answer relied on, so you know where to act.
Why this matters internally
Visibility work usually crosses teams: marketing, content, product, leadership. A number alone starts debates; a number with its evidence starts decisions. When everyone can open the same answers, the conversation moves from “is the data right?” to “what do we do about it?”.
Treat scores as sampling, not verdicts
Assistants vary from one moment to the next, so a good index reflects repeated observation and is read as a trend. The evidence is how you check that the trend is real.
It is a simple principle, and it shapes how Ompre is built: no score without a way back to the answers.